How to Write Articles About Eco-Innovations In the Alternative Energy Space

There seems to be a huge amount of interest in alternative energy and with eco-innovations. Could it be that global warming has become some sort of religion, and the mass media has finally infiltrated the minds of the people on this topic? I think so, and I also believe that people can’t get enough, they always want more information, and they’re interested in novelty, new innovations in the space, creative ideas, and new strategies to keep the earth clean, run our transportation more efficiently, and harvest free energy from any source possible. Okay so let’s talk shall we?

As an online article writer it would behoove you to write articles about eco-innovations in the alternative energy space. First, these are articles you can write which always get high reviews because everyone is interested in the topic, and they will “like” or “plus” your article merely cause they agree with it, and that doesn’t happen too often, unless you are writing about pets such as cats. People like those types of articles too, but how many articles can you really write about cats? Okay back to the topic – if you are going to write articles about eco-innovations, you have to write them matter-of-factly.

Even if you wholeheartedly believe in the company producing the new innovation, it should not be a promotional piece, rather it should highlight the actual technology, the specifications, and what it can do in various applications. I would also suggest that you take the liberty of discussing other potential applications that perhaps the company isn’t into or even advertising or marketing. This gets your reader to think about the future of clean tech.

Interestingly enough, there are people who go around surfing the Internet every single day for all the new information about clean technologies and eco-innovations. As an online article author you can harvest a tremendous number of readers and followers by simply producing perhaps one article per week in this sector. I’ve been amazed personally by all the e-mails I have gotten from readers on articles I’ve written on having to do with the alternative energy and some of the latest inventions.

Another interesting strategy when writing on this subject is to place the reader in the future, ask them to imagine using this new eco-innovation in their daily lives, get them to see and envision that future and how it will affect them, save them money, save energy, and inevitably help the world stay clean and green. No, I am not an environmentalist, I’m an entrepreneur, but I also know, as does your reader does, that everyone has to drink the water and breathe the air, and if we mess it up we are in trouble.

If you care about the environment, and love technology, then this is perhaps one of the best categories for you to produce content for and Internet readers just can’t get enough of it. Indeed I hope you will please consider all this and think on it.

Eco-Innovation and Real Costs of Expensive Raw Materials

It is really good to see all the people who care about our environment, and want to cut down on mankind’s CO2 footprint, but I believe that many of them have been fed a bill of goods by academia, and global warming alarmists. You see, CO2 is a trace gas in our atmosphere, there isn’t really all that much of it compared to the other gases. Mankind’s CO2 output is only about 2.6% of all the CO2 in the atmosphere, the other 97+ percent comes from nature.

Nevertheless, we have so many passionate young college students who want to go out and fix the world. They think they can come up with an eco-innovation, start a new company, and get subsidized taxpayer funding and grants, and gifts from the government. Indeed they have hopes of making millions of dollars, but alas the free-market is a little less forgiving for the starry eyed wannabe entrepreneurs.

As the founder of a think tank online, and a retired franchisor founder, I am somewhat irked by this rush of brand-new college students getting out of school, and starting businesses without understanding the reality of return on investment in free markets. Today, they want to cash in on the subsidies, the grants, and the fact that government is increasing regulation on their competitors to give them a free ride.

That can’t last forever, and perhaps you’ve noticed that China has been cutting down on the number of REEs they are allowing to leave their country. REEs are Rare Earth Elements; and included in this list of elements is lithium which is used to make ion-lithium batteries, something that is used in hybrid automobiles, and other alternative energy high-tech devices.

Not long ago, I was talking to the business manager of just such a startup company, who proudly told me about his Harvard MBA, and his buddy who graduated from MIT with an engineering degree, and had been involved in driving a solar car across the Australian Outback. Hey, that’s all well and good, but let’s get real – in other words, let’s come back to the real world here for a second.

The device they’d come up with is a tethered kite-flown donut-shaped wind turbine generator. Its body would be lighter than air, although the entire device “might” be might still work if it were heavier than air, because it would use the wind which is blowing to keep it aloft. Still, it would probably have to be very light and as such have hydrogen or helium inside of it. Hydrogen doesn’t make sense, due to lightning storms, and there is a problem when it comes to helium.

The reality is there is a shortage of helium in the marketplace, and it makes it almost as big of a problem as the rare Earth elements issue. Therefore I asked them; “What are you doing about the challenges of the cost of helium? And if you use hydrogen, what about lightning?” They hadn’t considered this problem, and yet they were going to go ahead with their business plan, and had already collected a grant from the DOE for $300,000 of my taxpayer’s money.

Amazing I tell you, what are they are teaching these kids in college? And you thought tuition was a big onerous expensive no return on investment? Apparently, academia seems to not understand. It’s too bad they don’t teach financial literacy in our colleges in America. Quite frankly as an entrepreneur, a taxpayer, and an innovator myself who runs a think tank, I’m a little bit miffed with the whole thing. Please consider all this.

Eco Innovation Alternative Energy Devices Need 100% Uptime

Sometimes entrepreneurs are the eternal optimists, and perhaps that’s a good thing, because they will take risks that normal people might not take. Without these entrepreneurs who go for it, we wouldn’t have many of the things that we have in our society today, those things which make our lives easier, and help us live a comfortable lifestyle, and maintain a positive quality of life.

Still, what I’ve found as the coordinator for a think tank which operates online is that many of these entrepreneurs are coming up with ideas and eco-innovations which simply do not have the proper return on investment, and they are too apt to have catastrophic failure. Consider if you will that many of the wind turbine blades have broken, and they cause an unbalanced system, and then they rip the rest of the system apart in a fiery mess.

Not long ago, I was talking to the business manager for an interesting concept of a donut shaped wind turbine generator which would be flown at altitude like a kite. This makes good sense, although unless it is built in a way which will allow it to work with 100% uptime, much the same as a nuclear power plant, a coal-fired plant, or a hydroelectric plant then it may not be able to compete in the real world against those other technologies.

Therefore, I asked the business manager if they had plans in case of various calamities. Things such as;

1.-If there is a solar flare which takes out all the power, could your unit still operate or would you be dead in the water because the tether power line would be toast as soon as you launched it?

2.-What about Lightning? How are you dealing with that?

Now then, it is possible to build a system which could handle a severe solar flare or solar storm, using military grade electronics. Although that raises the cost as well, and remember in business we are worried about return on investment, and even in the alternative energy sector where there are subsidies, someday that thing has to make a profit.

Likewise, there are sophisticated systems and airliners which discharge lightning when it hits the plane. These types of systems could be employed on wind generators, which are a loft or airborne attached to a long power cord. Of course, any lightning rod discharge system would have to also come down that power cord, and tethered to the ground. This adds weight to the power cord, and a lot of cost to the device.

You see, fail-safes are needed, and things like this drastically raise the cost of generating power, that is why nuclear power plants cost so much, and why hydroelectricity, even though it uses gravity fed water still costs money, it’s not free. If you are an eco-Innovation entrepreneur, I hope you realize that you can’t make money forever on the taxpayer or government-funded subsidies. Please consider all this.